Victorian car wrapping printer Exotic Graphix has been crowned Australia and New Zealand and Australia wrap king for the Avery Dennison Wrap Like a King competition, taking top spot with its Lei’d Low entry.
The entry featured Avery Dennison Supreme Wrapping Films, Conform Chrome and digital Supercast vinyl wrap films.
Exotic Graphics began in 2008, founded by Nick Caminiti as Exotic Customs, and then in 2011 it was the only non-manufacturer at the Australian International Motorshow after which Caminiti began to focus on custom vinyl and fleet vehicles.
The company also won the Wrap Like a King challenge last year for its entry Toxic Rat.
Jordan Leach, business manager, Avery Dennison Graphics Solutions, Australia and New Zealand says, “Congratulations to Nick and his team for this win. Their planning, creativity and installation techniques are testament of the dedication to their craft, impressing the panel of international judges.”
As a continental winner will be judged alongside other continental winners for the ultimate King of the Wrap World title at the 2017 SEMA Show, in Las Vegas, Nevada.
The 2017 Challenge judges include Justin Pate, co-owner of The Wrap Institute; Molly Waters, senior technical specialist, Avery Dennison; Myles Kovacs, co-founder of DUB Magazine; Peter Wright, technical marketing manager, Avery Dennison; Jun Kinoshita, sales manager, Avery Dennison; Stefan Ude, owner of Ude FolierungsKonzepte; Anders Prates, co-owner of WTP Dekor; and Jurriaan de Vries, technical services and support manager, Avery Dennison.
The eight professional judges evaluated the 159 total submissions based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal of the design.
Prize pack for Continent Wrap King is valued close to US$3,200 and consists of a Continent Wrap King trophy, personalized Wrap Like A King swag, US$500 in gift vouchers, a 67” Race Ramp, a large banner stand display, passes to the SEMA show, and a variety of promotional and marketing tools for the winner’s wrap shop.
Avery Dennison is a global leader in pressure-sensitive and functional materials and labelling solutions for the retail apparel market.