Currie Group has added industry specialist Alex Bloch to its wide format team.

The service specialist and product manager has over 10 years’ experience in the wide format digital printing industry. Before making the move to Australia, he gained experience in Israel with both HP Scitex and EFI (Matan). There he worked across several technical roles within research and development for both organisations. He has worked as a technical specialist for EFI in Australia, since arriving there two years ago.

Most recently, he has completed his Fiery proServer & XF Expert Certification. He now has the capability to setup and train users on how to extract all the valuable colour toolset features that will optimise their workflow. Fiery XF, a leading digital front end, drives both EFI and non EFI printers and cutters.

Currie Group says Bloch brings a wealth of knowledge and experience to its already strong ANZ service team. The addition of the EFI wide format portfolio to Currie Group’s product offering, has seen the ANZ service teams ramp up their training. The industry specialist Alex Bloch is a welcome addition to the wide format service team.

Currie Group’s wide format coverage across Australia and New Zealand includes Bloch’s domain knowledge and EFI backup. Consequently, customers can be assured that they will experience the premium service the market has come to expect from Currie Group.

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