Geo-marketing solutions provider locr has formed a partnership with creative industry solutions provider Workflowz.

Under this agreement, Workflowz will add locr’s maps and Geo-services to the list of products and services it offers to customers in Australia and New Zealand. Tony Hodgson, head of sales and marketing for locr, says “Marketers around the globe use locr maps and Geo-services to improve the impact and effectiveness of their marketing campaigns.

“With its industry expertise, geographical presence and dedication to our clients’ success, Workflowz is the ideal partner to now bring these services to Australia and New Zealand. We look forward to collaborating with Workflowz and to bringing the power of locr services to print and marketing providers in the region.”

Workflowz distributes and supports a wide range of technology, including Enfocus, CHILI publish and XMPie. Alan Dixon, chief executive and managing director of Workflowz, says, “At Workflowz, we provide solutions that enable providers to balance efficiency and creativity.

“These solutions must be able to help providers be more effective in their operations while still enabling a level of creativity to meet clients’ demands. That’s why we are excited to be selling locr’s solutions. These geo-marketing services are proven to improve the relevancy, engagement and response rates of the direct-mail campaigns, print and marketing services providers create for their clients.”

The companies say with Geo-services, marketers can target their mailing lists so that they reach prospects closest to their clients’ locations saving time and money on postage and production and providing real-time and distance information to the recipient. Customers can actually see the amount of time it will take them to arrive at a business. Personalised maps from locr give providers a way to include a highly personalised graphic element in their printed direct-mail campaigns. These maps show the actual routes customers would take from their homes to the office or to the location of a business or an event.

Dixon adds, “We all know the challenges of creating engaging marketing campaigns that stand out, whilst making effective use of data. However, many marketing service providers struggle with putting both of these elements together.

“Visualising customer data into something more familiar and useable like personalised maps and directions make it a far more compelling part of a marketing campaign. Moreover, the ability to style the look and feel of these elements is essential when working with local and global brands. Workflowz holistic approach to providing the very best solutions to our customers means that they can count on us for the very best solutions, even if when they don’t know it exists.”

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