New Zealand’s largest retail group, The Warehouse Group, has signed on as foundation client with reooh for in-store digital screen network installations across the country.

oOh!media, which owns reooh, made the announcement today. It says reooh will build a fully digital in-store screen network enabling advertisers to connect with consumers along the path to purchase. It will work with The Warehouse Group’s retail media arm, MarketMedia and omnichannel retail media platform Zitcha.

Black Friday and Christmas

The initial phase will see 65-inch digital panels installed at 60 Noel Leeming and The Warehouse stores. They will be live for Black Friday and Christmas trading. By the second quarter of 2024, more than 330 freestanding and window screens will be installed. In addition, existing screens will connect into the new proposition.

Neil Ackland, chief content, marketing and creative officer at oOh!media, says, “This partnership presents an incredible opportunity for reooh to collaborate with New Zealand’s largest retail group, one of the most innovative players in the ANZ retail media landscape. Leveraging the expertise of reooh, The Warehouse Group has invested in a premium instore screen network. It provides advertisers with a powerful opportunity to influence the path to purchase in a contextual environment.”

The partnership allows advertisers to buy a campaign across reooh’s in-store screen network inside The Warehouse Group’s stores. They can extend that campaign to audiences across the oOh!media network.

Nationwide network of stores

The Warehouse Group operates more than 260 stores across the country. This digital screen network launch rounds out its retail media offering, which includes on-site and off-site media channels. These provide advertisers access to a multi-category monthly audience of millions of customers.

Jonathan Waecker, chief customer and sales officer at The Warehouse Group, says, “Today’s shoppers crave immersive, experiential interactions both in-store and online. They expect advertising to seamlessly connect them with beloved brands in format that resonates with them. We’re excited to give our brand partners the ability to reach those shoppers, while in-store, with high-quality digital executions. Many suppliers have already placed forward bookings. Our launch partners include Google, Lego, and Microsoft.

“Working with reooh, with its their level of scale and expertise in Australia and New Zealand, was an easy choice for us. The partnership is one that will bear fruit for many years.”

Retail media growth

oOh!media says that reooh enables retailers to build a best in class in-store screen network, quickly and at scale. This generates new revenues as part of a retail media offering. It adds that reooh brings all the capabilities and experience of oOh!media’s retail network, where it currently manages and monetises over 8,000 assets across 550 retail centres in Australia and New Zealand, from outside the store, inside the store.

The company predicts spending on retail media to hit $2.1bn in Australia by 2026 as retailers and brands tap into one of the highest growing media sectors. It will make further announcements on additional retail media customers and key hires in coming months.

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