BST eltromat International says it has optimised its presence in Australia and New Zealand with the appointment of Maxteq as its new partner.

Maxteq now represents BST eltromat’s complete product portfolio – including solutions for web guiding and register control, web monitoring systems, 100 per cent inspection, colour measurement and colour management, and automation solutions.

Andrew Maxwell, managing director of Maxteq says, “It is about support, the inspection systems in Australia have bene lacking until now, with Maxteq now looking after BST electromat we have support ready and available in all the eastern states, as wella s SA and WA.”

The BST electromat solutions are aimed primarily at web printers of all kinds, from the label machines up to the big web offset presses.

Maxteq, which has its headquarters in Melbourne, is already a sales partner in Australia and New Zealand for a number of leading manufacturers. The company has extensive practical expertise in printing, flexible packaging and label industries, including in the optimisation of production processes. Maxteq and BST eltromat will work together closely on all levels when it comes to supporting joint customers.

Maxteq was founded by Andrew and Olga Maxwell in 2013 and currently employs eight members of staff. Andrew Maxwell has 30 years of experience in the packaging industry, and has worked for a number of leading manufacturers in that time.

Sajid Malik, vice president sales Asia Pacific at BST eltromat, welcoming the partnership says, “Maxteq is known and respected in Australia and New Zealand as an expert contact in the printing industry. We are delighted to have the support of the Maxteq team, with their extensive practical experience in this important region. Through this collaboration, we’re now a big step closer to our customers down under, and we can now meet their high quality requirements better than ever.

Andrew Maxwell says, “BST eltromat has a reputation here as a strong brand in the packaging and label market. The company’s high-quality solutions complete our product portfolio perfectly, and cover a very broad range of requirements. This means we can offer our customers solutions from a single source and tap into new market segments, including the fields of digital printing and non-woven.

“With BST eltromat’s expertise, solutions and service, we are assuming a market-leading position in terms of quality assurance in web-oriented production processes. Moreover, the name BST eltromat comes with a successful history, which reassures our customers that this manufacturer will continue to drive forward technical innovation in the area of quality assurance systems in future.”

In addition to its 10 subsidiaries and five production locations, BST eltromat now also has 50 representatives around the world.

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