Vistaprint has announced an updated web site builder designed specifically to meet small businesses’ digital marketing needs.
Trynka Shineman, president of Vistaprint, says, “Vistaprint works with millions of micro business owners around the world, which gives us unmatched insight into their needs, and we tailor our offerings accordingly Our passion is to help micro business owners meet their goals and grow their business. This new solution is a reflection of that commitment.
D Scott Bowen, vice president and general manager of Vistaprint Digital, says, “We recently found that one-third of consumers discover small businesses for the first time online, but 45 percent are unlikely to shop at one with a poorly designed website. To stand out in a crowded market, the business owners we serve need a professional online presence today. They need to be able to easily create a professional, consistent brand across print and digital, and only Vistaprint can help them achieve that.”
Vistaprint users choose from templates that match to their industry and goals, customised with their business name and logo before they enter the builder. They can then add, remove and reposition content blocks like menus, calendars and galleries. They can change elements such as fonts, headers, footers and colours.  can be changed universally with a single click. All templates are completely responsive, providing users an instant mobile site without any additional work.
Additional key features include:
• Elements of other digital and printed marketing materials—including logos, backgrounds, design components and images—automatically appear in the image library if the customer already uses Vistaprint
• Custom domain names stay free for as long as the user stays with Vistaprint Digital
• Pre-designed blocks eliminate the overwhelming feeling of infinite design decisions, which helps save time and put the focus on site content

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