Visual Connections has promoted Sarah Moore to a newly created role of general manager. Moore has been working for the association for 15 years and will now oversee the entire team and lead all initiatives.

More joined the association in 2008 as events manager. In early 2019, she was appointed business development manager working with the Sydney-based team to develop new opportunities as well as deliver on its member services.

Visual Connections chief executive officer Peter Harper said, “As an organisation, we are excited by the challenges presented by today’s market, and we are very pleased that Sarah has agreed to step into this newly-created role to help lead the organisation as we seek to deliver on our promises to members and to support and contribute to a sustainable future for the print, sign and graphics sector.

“Sarah has many years of event management experience, both in our industry and in others prior to joining Visual Connections. She has been instrumental in the success of events including PacPrint, PrintEx, Visual Impact and the Label & Packaging Expo, among others, and more recently has excelled in her business development role, working closely with our Board and members to create new opportunities and deliver on our vision and values.

“The success of recent exhibitions and other initiatives puts Visual Connections in a strong position and we are excited by the many potential opportunities we are exploring for the future. Capitalising on those opportunities will require strong leadership, and we are confident Sarah will shine in her new role and continue to brilliantly represent Visual Connections.

“The Board, and the Visual Connections team, congratulate Sarah on her new role and wish her every success in the future.”

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