The Trans-Tasman bubble
Organisers say PacPrint presents the best opportunity in two years for printers across the region to see new technologies and solutions first hand

With the Trans-Tasman travel bubble confirmed, organisers have extended a special invitation to Kiwi colleagues to attend PacPrint.

The region’s leading event for the print and wider graphic communications industry will run from September 28 to October 1. The show takes place at the Melbourne Convention & Exhibition Centre. It will co-locate with the Visual Impact Expo and Label & Packaging Expos.

Peter Harper, chief executive of the show organiser Visual Connections, says the Trans-Tasman travel bubble has arrived in good time. He adds that the show presents valuable opportunity for industry members. He says, “We know that New Zealanders, like Australians, have had limited opportunities for this kind of in-person event. Trade shows like PacPrint are so helpful in evaluating technologies and determining future business strategy.

“We always look forward to welcoming a strong contingent of visitors from across the ditch. We hope to see even more attend this year. Many of the showcase’s exhibitors supply across the region. We have already received enquiries New Zealand companies keen to showcase their latest offerings. The Trans-Tasman travel bubble will help here. The show will deliver added value through seminars sessions on everything from global trends and business strategies to practical, hands-on workshops.”

Globally and locally, the industry has seen events postponed or cancelled during 2020 and 2021. Organisers say PacPrint presents the best opportunity in two years for printers across the region to see new technologies and solutions first hand. They can also connect with suppliers who can help them develop their post-Covid approach and investment strategy.

Strong links

Ruth Cobb, chief executive of PrintNZ, says New Zealand businesses are looking forward to the chance to gather in Melbourne. She notes Aotearoa is closer to Melbourne than even some of Australia’s other capital cities. PrintNZ will have a stand at the show. Cobb says her team is also working on plans for a get-together for those who travel across to the show.

“We’re close and friendly neighbours, and our industries have always enjoyed strong links across the Tasman. PacPrint typically attracts a good contingent of Kiwis, who know it will provide the kind of information, ideas and insights businesses need to tackle an ever-changing market, plus a chance to catch up with a good number of our leading suppliers.”

This year’s exhibition, shaping up as an exciting and comprehensive showcase, will feature everything from print and direct mail, to finishing and embellishment, software and workflow solutions, wide format and textile printing, laser cutting, routing and engraving, illuminated signage, labels and packaging, media, and consumables.

Andy Lowe, president of the New Zealand Sign & Display Association, says its members are also looking forward to the show. This follows the recent postponement of that association’s popular Expo 2021 until next year.

“The Visual Impact Expo, with its variety of wide format and textile printing, cutting, routing and engraving, LED and 3D manufacturing technologies, together with the workshops for this sector, will provide plenty of interest for our members.

“We are planning to have a presence at the show. We are looking forward to seeing fellow Kiwis there as we work together to build the strength of our industry in this post-Covid environment.”

New Zealand suppliers can still book a stand by contacting Visual Connections on +61 2 9868 1577 or [email protected]

Register to attend PacPrint.

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