Tetra Pak has introduced two new portion size packages, the Tetra Prisma Aseptic 200 and 250 Edge with DreamCap 26.
The company says that more than 40 per cent of global consumers snack while on the go at least once a week, with fortified milk, drinking yogurt and energy drinks among their favourite choices. It sees huge market potential for portion packages under 250 ml, saying that worldwide demand for these will grow to 72 billion litres by 2019, up 10 per cent from current volumes.
Charles Brand, executive vice president product management and commercial operations at Tetra Pak, says, “Our customers need packaging solutions that can help them capture opportunities and maximise growth. Bringing two new packages to join the highly successful Tetra Prisma Aseptic 330 ml DreamCap is our latest answer to help them exploit the huge potential of the on-the-go market. We are very pleased to have already seen success with the early adopter customers.”
The company hopes the new packs will mirror the success of its multi-award-winning Tetra Prisma Aseptic 330 ml DreamCap which, since its launch, has become the portion pack of choice for more than 100 customers and more than 340 brands.
Ken Haubein, president of Jasper Products says, “We are a co-packing solution provider for many brands. In recent years, we have seen a growing interest among our customers for Tetra Prisma Aseptic DreamCap portion packages, and having more size options offers them even greater opportunities to differentiate within the highly competitive flavoured milk and beverage market in the U.S.”