MetroWrapz of Hollywood, Florida, has won the Avery Dennison King of the Wrap World title for the second consecutive year with its ‘Creature from the Wrap Lagoon’ wrap, which it placed on a 2017 Nissan Acura NSX.
The MetroWrapz took its inspiration for the wrap from the 1954 film. The applicators used Avery Dennison Conform Chrome Silver Film with DOL 1370 Lustre laminate to create a shiny silky skin, with amphibian hues of yellow and green.
The wheels received a finishing touch with Avery Dennison Supreme Wrapping Film ColorFlow Series in Gloss Fresh Spring and Metrowrapz placed rippling swamp water along the rocker panels and added accents of red reflective, and a custom cut acrylic dorsal fin on the roof.
Jordan Leach, senior business manager, Avery Dennison Graphics Solutions, Australia New Zealand, says, “Congratulations to MetroWrapz for winning the Global Wrap King title. The team did an outstanding job with our materials to create an awe inspiring design. Their passion and commitment to their craft inspire Avery Dennis on to continue to deliver high quality innovative materials for wrap installers around the world.
The King of the Wrap World award was presented at the Avery Dennison booth during the 2019 SEMA Show in Las Vegas, Nevada and marks the end of Avery Dennison’s global 2019 Wrap Like A King TM Challenge which received 155 entries from around the world. All entries were judged based on the difference between the before and after pictures, installation skill and quality, overall look and appeal, and uniqueness.
The People’s Choice Award went to Wrapcar Grey Matt by Genus Cars, gaining the most votes out of a total of 30,000. Genus wrapped a Mercedes Benz using Avery Dennison Supreme Wrapping Film in Matte Grey.
The continent finalists were Winguard Paint Protection Specialists from Australia/New Zealand; WrapStyle Shanghai DC Town Auto Service, North
Asia; and Sharpline Signs and Graphics, South Africa. The prize package for MetroWrapz includes a personalised Wrap Like a King trophy, US$1,000 in gift vouchers, and a variety of promotional and marketing tools and exposure via the Avery Dennison web site and social media. The entire prize has a valued close to US$5,000.
King of the Wrap World 2019 judges included Yianni Charalambous, owner of Yiannimize, London UK; Justin Pate, professional installer; Molly Waters, Avery Dennison senior technical specialist, USA; Peter Wright Avery Dennison technical marketing manager, Australia/New Zealand; Eddy Spee lman, owner of Speelman Graphic Applications and a European Avery Dennison trainer; Frank Maquart, Avery Dennison technical marketing manager for Digital Print Media Europe; Sarel Kruger technical marketing manager South Africa; and Jun Kinoshita Avery Dennison Graphics Solutions Japan.