strategic review to chart
MPA is adapting to meet stakeholder's needs as well as representing the industry to government

The Magazine Publishers Association (MPA) has announced the commencement of a comprehensive strategic review to chart the course for the organisation’s future over the next three years.

Nick Burrowes, MPA chair and Pluto Group general manager will lead the review. He says this initiative aims to position the MPA at the forefront of the ever-evolving publishing landscape and ensure its continued impact for members and industry.

He says, “It is essential for the MPA to adapt and innovate to meet the needs of its members and stakeholders effectively whilst representing the industry to government. This strategic review will be a critical step towards defining the MPA’s role in the digital age, fostering growth, and supporting the interests of magazine publishers across New Zealand, whilst maintaining the importance of the premium print channel.

The Real Media Collective NZ (TRMC NZ) will facilitate the review. TRMC NZ works across all aspects of media, as the industry association representing, paper, print, packaging and distribution, working directly with advertisers, brands and retailers. It says that providing an external lens to formulate insights, independent stakeholder engagement and cross-industry review to best-practice, TRMC NZ, will provide a critical eye with autonomous input to the future opportunities, purpose and deliverables.

Burrowes adds, “All media is in the midst of transformative change, driven by shifting consumer habits and technological advancements. To ensure our industry remains vibrant and competitive, we want to proactively shape our future. This strategic review is a crucial step towards achieving that goal.”

The strategic review project, an inclusive and extensive process, aims to gather insights and perspectives from a range of stakeholders. This will include interviews with around 400 individuals, representing MPA members, publishers, advertisers, distributors, industry experts, and prospective members.

Key objectives:

Assessing the needs and expectations of MPA members and the broader publishing community.
Exploring potential partnerships and collaborations that can benefit the industry.
Evaluating the MPA’s role in advocating for the industry’s interests and supporting its growth.
Developing a strategic roadmap that outlines the MPA’s priorities and initiatives for the next three years.

The MPA says it is committed to transparency and open communication throughout this process. It will share regular updates and insights from the strategic review with members and the broader industry, ensuring that the entire publishing community can contribute to the organisation’s future direction.

Learn more about the review or contribute to the survey.

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