PMP Direct provides an end-to-end design, print and distribution service for flyers and catalogues to the SME market, and is the only company to have the capability to manage all components in-house.
PMP CEO Rodger Shepherd says the introduction of the Act, and the restrictions on email communications it signals, has highlighted the benefits of the unaddressed media channel.
"The unaddressed media channel has proven to be one of the most effective ways for companies to grow their revenue. In light of the complications and confusion around the spam laws, we fully expect many companies to increase their direct mail campaigns as an easier means of promoting their services," he says.
"Our new division, PMP Direct is designed to make an unaddressed mail campaign an even easier process for customers, which we believe will broaden the appeal of the channel to a wider SME market."
PMP Direct's service offering is unique in the market as it provides customers with the ability to select distribution areas online, via its interactive website, he adds.
"The website allows customers to generate multiple quotes and compare print options, to ensure they reach the widest possible target audience for the greatest return on investment."
He says the importance of catalogues and flyers to the success of the SME market's advertising campaigns is emphasised in studies carried out by Roy Morgan Research.
"These indicate that 88.5 per cent of consumers who have read a catalogue have made a purchase as a result. The studies describe catalogues as a 'tool to work out what to purchase and where' – a key part of the pre-shopping process."
