This Wednesday, print industries around the globe will take to social media to celebrate International Print Day.
Deborah Corn, founder of International Print Day, says, “We’re encouraging everyone in the print industry, whether commercial printers, print buyers, paper mills, graphic designers, book publishers, marketers and manufacturers to tweet, post, comment, like, and share examples of print or their design work to promote the typically unseen industry among consumers.”
Corn sees social media as a useful channel to reach new audiences who you may not necessarily engage with on a daily basis and is another way to spread the positive word of the power of print.
Ruth Cobb, general manager for PrintNZ, agrees, describing the event as an ideal opportunity for members to showcase the excellent work produced every day. She says, “Every opportunity to show the fantastic array of work that comes from our industry should be welcomed and PrintNZ encourage as many of their members to join into IPD16 to get the word out there.
“We will use the day to showcase the broad range of work produced by our industry, including some of the winning work from the Pride In Print Awards. IPD16 is also an excellent platform to highlight the effectiveness of combining the print and digital worlds.”
Now an annual event, International Print Day encourages those within the print industry to use social media channels, specifically Facebook, LinkedIn and Twitter, to join an international conversation and help spread the positive story of print.
The theme for IPD16, #PrintSmart, relates to sharing educational resources and how important print has become in the digital age. #PrintSmart also relates to educating the public consider print in marketing.

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