sales and marketing functions
Anthony Lew, founder and chief executive at printIQ

printIQ sales and marketing functions will move in-country to its respective target markets overseas.

One of New Zealand and Australia’s most successful software businesses, printIQ will retain its Wellington headquarters. The company has gone from strength to strength since it launched its print industry specific software in 2011. Its phenomenal rise has seen take up from companies in Australia, the US and Europe. Anthony Lew, founder and chief executive at printIQ, sees its global success as a driver for growth.

He says, “Like many businesses, the Covid-19 pandemic’s ongoing impact has changed the way we work. The growth in the business has been predominantly driven out of the US and the UK. As a result, managing marketing and sales out of a locked-down Australia has become increasingly difficult.

“Throughout the last 18 months, the business has experienced significant growth. Web-based, productivity software has been a standout performer with printIQ enjoying an increase in adoption of cloud-based platforms.”

Embracing opportunities

The company has taken a proactive approach to dealing with Covid-19 challenges. He says, “While it would be easy to get caught up in the doom and gloom of a global pandemic, we have opted to embrace the opportunity. This has seen us push harder into our key markets. Transitioning the sales and marketing functions to run in-country, alongside our target markets and customers, is an obvious next step for the business.”

“As part of the move, Adrian Fleming, global head of sales and Mick Rowan, product director, will both depart the business. They will pass the baton over to the teams on the ground in the US and UK. Adrian will take a break before looking for new opportunities. Mick will move into a new copywriting venture, writing white papers, blogs, and socials for the industry. We are grateful to Adrian and Mick for their efforts that have helped printIQ achieve great success. We wish them well in their future endeavours.”

Meanwhile, with the business retaining its New Zealand and Australia headquarters, Lew will remain at the helm.

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