The Real Media Awards have opened for entries, with the winners selected on the success of their print marketing campaigns and the results they deliver.
Submissions close on May 31. Click here or visit www.therealmediacollective.com.au/RMA2019 to enter.
The Awards will take place at the Melbourne Convention and Exhibition Centre on August 30. The Real Media Collective runs the awards, a new incarnation of the Australasian Catalogue Awards.
The Awards will focus on expanding beyond catalogues. Kellie Northwood, chief executive officer at the Real Media Collective, says, “The Real Media Awards is dedicated to all things real. Real results, effectiveness and campaigns demonstrating strong engagement, activation and return on investment are those that will take home the trophies this year. For printers who have worked with their customers on successful campaigns, showing the excellence of print marketing, this is an awards programme not to be missed.”
This year will see new major awards including Brand of the Year, Media Brand of the Year and Retailer of the Year Greater. The Direct Mail and Point of Sale categories will expand from previous years.
The programme will also include a new category, Media Brands, covering consumer, trade, custom publishing and advertising campaigns.
The Awards have enjoyed year on year growth in entries and attendance with celebrations from industry and customers. Last year saw a sold out event and sponsorships placed onto a waiting list. The Real Media Collective says that Excellence in Craft, a special category for commercial print marketing often makes the short list for the Judge’s Choice award.
Northwood says, “We are keen to have our industry celebrated for its effectiveness, craft and excellence as a relevant marketing channel in the modern era. Our awards programme is all about bringing the printers and brands to celebrate their innovation and success, collectively their industry.
“The Awards programme celebrates excellence across all real media channels delivering strong outcomes for media investors. From letterbox to publishing, print marketing to in store, these hard working channels are key to developing the Collective’s purpose to focus on real media, real results, real channels.”