Digital revenue has outstripped print revenue for outdoor media company oOh!media, with the company achieving strong results across the board, with increases in profit, revenue, and ebitda.
It has reached a turning point as 52 per cent of oOh!’s total revenue came from digital, as opposed to print. This time last year, digital accounted for 44.5 per cent of revenue. The increase in digital revenue of 38 per cent counts among the 2017 half year results, which include a 25 per cent increase in gross profit to A$75m on the prior corresponding period). Revenue across the group rose 18 per cent.
Across Austalia and New Zealand, the company 13,000 classic panels, much higher than its 8,000 digital screens, which include 230 large format screens.. Its Road and Retail segments achieved double digit-growth, as Road grew by 12 per cent, and Retail 23 per cent. The company says the two segments remain its most significant revenue contributors, respectively delivering 40 and 32 per cent of group revenue.