Landa Corporation has begun installing its first printer for beta testing at Israeli package and label printer Graphica Bezalel.

Yishai Amir, chief executive at Landa, announced the move in a blog. He writes, “Just over a year ago we demonstrated our digital vision for print at drupa 2016. Earlier this year we announced our line-up of beta customers. Now we are ready to deliver our presses to the first customers.

“It’s time to change the rules of the game. After a final test run at the Landa factory, the first Landa S10 Nanographic Printing Press has been packed and transported from the Landa factory, and is now being installed at Graphica Bezalel, the first of our line-up of beta customers. We have begun our worldwide rollout.”

He goes on to say that, by the year’s end, the company will deliver a press to its first US-based beta customer and then to a customer in Europe.

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