Best in show and platinum winners
Mini bottles of evian water have taken out the best in show for this year’s Pentawards, a multinational competition for packaging design. Designed by French agency Grand Angle, evian’s Pure Drop bottles have the same capacity as a glass of water. Designers say the bottles aim to create a new ‘ritual of consumption’ for the consumer: I’m thirsty, I grab a Drop, I open the lid, I drink, I collapse it with one hand and drop the package in the recycle bin. Besides the best in show, top honours for beverages went to the four million Absolut Originality bottles, created by Sweden’s Happytear, which follows on from last year’s Absolut run of individually designed bottles with a different effect for each. Each Absolut bottle has a drop of cobalt blue infused into its glass, added just as the molten glass goes into the mould at 1100°C and streaming down to create a unique streak of blue. China’s Pesing Design Agency took out the food platinum for its Qian Gift rice, which follows the product’s philosophy of using ancient methods and no modern manufacturing techniques. The plant fibre envelope is made by local paper-makers, and since indigo is used in the local region of Guizhou province to dye clothes, it was adopted for printing the information on the packaging, all applied by hand. An ethereal light pattern effect won Greek designer Mousegraphics its body platinum win for Beatific skin care products, translucent materials and four colour iridescent palette following on from the brief to reflect a communion with the divine. In the broad category of other markets Studio Kluif from The Netherlands came out on top with its Blonde Poulain printer paper package, which features the scanned faces of the company’s staff. A luxurious box of ham, crowned with a golden model pig, won the luxury platinum award. Spanish agency Lavernia & Cienfuegos designed the package and tray for the Iberian ham to sit next to other more common high-end delicacies, such as caviar and foie gras. Asia Pacific gold award winners include: Japan • Aizawa Office for Tokyo Sa Shi Su Se So’s spices, oils and sauces, arranged in draws with woodgrain graphics • Keiko Akatsuka & Associates for clothes by SOC Tokyo • Nosigner for Warew beauty products New Zealand • Brother Design for Pam’s Flour China • Jinjia Group for Pride cigarette cartons And in silver: Japan • Cosmos for Shichihonyari ciders and low alcohol drinks • Grand Deluxe Inc for a Gauze Muffler carton • Body for Shiseido garments • Cloud 8 Inc for Lucido-L hair products • Spread for Mash Beauty Lab F organics range • Shiseido Co for Clé de Peau Beauté Rose Synergique perfume bottle • Communication Design Laboratory for IPSA Premier Line beauty range Japan and Spain • In Spirit Design (3D) and Bravis International (graphic) for Ming Ming Shi Cha ready to drink coffee and tea China • Lin Shaobin Design for Xinlin Tea, 1793 Chaoshan old port Gongfu tea culture • Oracle Creativity Agencies for GuiDing coffee and tea • Lin Shaobin Design for Guilin Gruel – Organic Rice cereals • Shanghai Jahwa United Co for Giving’s Herb Series body care • Tigerpan Packaging Design Company for Tahwa Bruce Li cigarette cartons • Tigerpan Packaging Design Company for Phoenix V12 cigarette cartons • Jian Wei Miao for The Changyu Family Collection wines Australia • Voice for Rio Coffee, coffee and tea • The Creative Method for Birds Eye Estate wine limited edition bottles • Point 3 Design for the Heinz Soup of the Day ready to eat pouches • Point 3 Design for the Heinz Organic range • Dessein for Bashful Condoms boxes • Channelzero for Savour Life pet food • Parallax Design for Bleasdale The Iron Duke wine South Korea • Inkm design for its concept for Real Drinks beverage • Emart Company for Peacock Fruit’s pouches of dried fruits • Aekyung Industrial Co for Kia Eau de Toilette
