Colour standards specialist Pantone has named Peach Fuzz as the Colour of the Year for 2024.

It describes Pantone 13-1023 Peach Fuzz as “a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul”.

Leatrice Eiseman, executive director of the Pantone Colour Institute, says, “A cozy peach hue softly nestled between pink and orange, Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves.

“Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, Pantone 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”

Anniversary colour

Introducing Pantone 13-1023 Peach Fuzz marks the 25th anniversary of the Pantone Colour of the Year programme. Laurie Pressman, vice president of the Pantone Colour Institute, adds, “With this year’s Pantone Colour of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love.

“The colour is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul. In the spirit of Pantone 13-1023 Peach Fuzz, we reflect on the last 25 years of the Pantone Colour of the Year programme grateful to provide an avenue where designers and colour enthusiasts all over the world can engage in a conversation about colour, be inspired by colour and showcase their creativity within their communities. We look forward to continuing this for many more years to come.”

The company’s description continues: “At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger. As do our imaginings of a more peaceful future. A warm and cozy shade highlighting our desire for togetherness with others and the feeling of sanctuary this creates, Pantone 13-1023 Peach Fuzz presents a fresh approach to a new softness. Subtly sensual, Pantone 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration.

“Sensitive but sweet and airy, Pantone 13-1023 Peach Fuzz evokes a new modernity. While centred in the human experience of enriching and nurturing the mind body and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful bringing beauty to the digital world. Poetic and romantic, a clean peach tone with a vintage vibe, Pantone 13-1023 Peach Fuzz reflects the past yet has been rephrased to have a contemporary ambiance.

“First introduced by the Pantone Colour Institute in 1999 with the Pantone Colour of the Year, Pantone 15-4020 Cerulean Blue, the Pantone Colour of the Year captures the global zeitgeist, serving as an expression of a mood and an attitude on the part of the consumer. Through the years, the Pantone Colour of the Year programme has become a globally iconic cultural touchstone, drawing attention to how what is taking place in our global culture is reflected and expressed through the language of colour.”

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