New Zealand-based, family-run Computaleta has showcased its market expertise at the NZ Sign and Print Expo 2023 with strong creativity and sustainability messages, while also showcasing its past, present and the future of the market.

At the core of Computaleta’s philosophy lies the belief that the future of sign making rests within the creative hands of its customers. To empower its vision, Computaleta equips them with the world’s leading brands, transforming their imaginative concepts into tangible realities.

The stand featured a glimpse into Computaleta’s humble beginnings. Founded by Noel Morrison in 1982, the company pioneered the introduction of computer-cut technology in New Zealand, marking the inception of a transformative era.

Prominently displayed within the exhibit, Computaleta showcased the latest products just launched worldwide. These included the Bodyfence protective finishes by Hexis, the vibrant new colour range wrap film by Arlon, and the glass finishes by 3M. 

Arlette Farland, director of Computaleta, emphasized the company’s commitment as suppliers to introduce products that support customers at every stage of their sustainability journey. The winds of change are sweeping through our industry, and we strive to be a catalyst for our customers’ transformative endeavours.

Furthermore, Computaleta unveils its innovative line of Zero Waste products. The company collects production waste from clients, which is then repurposed into bales and transformed into fence posts, exemplifying its dedication to reducing waste and embracing a circular economy.

Click below to watch Arlette Farland, director of Computaleta, as she shares the captivating history of the company and presents the latest showcased products.

Visitors to the Computaleta booth could see live equipment demonstrations, including the HP Latex 800W printer, as well as Summa flatbed and roll cutters, showcased by Aaron Kemp, Computaleta’s digital print hardware manager.

Click here to watch a brief presentation by Aaron Kemp, Computaleta’s digital print hardware manager.

To end the tour, Computaleta provided a glimpse into the current trends shaping the industry and the exciting potential future that lies ahead. 

Arlette Farland concluded, “The future of print is all about the automation. We saw the recent launch of Cobot sheet feeder for the Summa flatbed cutter, which we are showcasing on the screen. 

“The future is also about fighting commoditisation, in which the sign and print makers play significant role by producing their unique and creative work for the customers.

“Being connected is also increasingly important for the market for being able to offer web-to-print services and running printers from anywhere.”

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