Palmolive has eliminated over 1,900 tonnes of virgin plastic with new bottles made from 100 per cent recycled plastic. The company has embraced a circular packaging approach for its product ranges across New Zealand and Australia.
Palmolive is accelerating its commitment to a circular plastics economy by
The company says that increasing the use of recycled materials in its packaging builds on the fact that around 15 per cent of its range already contain at least 30 per cent recycled content. This initiative aligns with consumer expectations. Kate Johnson, senior representative at Palmolive Australia, says, “At Palmolive, our world centres around nature. It’s big, meaningful projects like this that really let us demonstrate our respect for nature.”
Palmolive says that advancing the company’s commitment to a circular plastics economy sets a clear standard for the industry in the region. It adds that this transition underscores Palmolive’s dedication to reducing its environmental footprint and aligns with the Colgate-Palmolive Sustainability Goal to eliminate one-third of new (virgin) plastics and ensure all plastic packaging is recyclable, reusable, or compostable by 2025.
Consumers can find Palmolive’s products made from 100 per cent recycled plastic bottles at retailers nationwide across Australia and New Zealand from August 2024, across a 6 month roll out.
Palmolive’s commitment to sustainability extends beyond packaging. The brand continues to develop personal care solutions that nourish and cleanse using nature’s benefits, promoting holistic wellbeing.
Kate adds, “Implementing this project across our entire range helps us stay true to our brand purpose, and it’s this type of evolution that keeps our brand relevant.”
Learn more about Palmolive and its sustainability efforts.
