Retail out of home specialist oOh!media has rolled out 16 new retail panels at Coastlands shopping centre in Kapiti, near Wellington, as part of a long-term agreement with commercial real estate company Colliers International for advertising rights to its centres.
Adam McGregor, oOh!’s general manager for New Zealand, says, the contract win with Colliers illustrates the company’s continued commitment to increasing the quality and spread of advanced retail media solutions across New Zealand.
He says, “By adding Coastlands and the other Colliers managed properties to our portfolio, we have increased the diversity of our audience and our craft audience measurement system now shows that we reach more than 70 per cent of the population of the regions we now operate in.”
The agreement, which further expands oOh!’s digital and classic retail network in key New Zealand locations, also includes retail advertising for Westcity Waitakere, the Boundary (formerly Waitakere Mega Centre), the Hub Hornby, and Bethlehem shopping centres.
The company says the addition of Coastlands and the other Colliers properties to its portfolio significantly increases the audience it now delivers to advertisers, reaching more than 1.6 million shoppers across the country each fortnight.
McGergor says, “We are delighted to be continuing a positive long-term relationship with Colliers, which manages the largest portfolio of independently owned retail properties in New Zealand with a combined retail turnover of more than $1.5 n.
“In particular, we are delighted to secure signage rights at the Coastlands shopping centre, the largest and only shopping centre in Wellington with two supermarkets. Coastlands is the first shopping centre to have retail signage in this broader Wellington area on the Kapiti Coast, ranking third in foot traffic for the region.
“This is important for advertisers, given a market report for the Kapiti Council estimates the construction of the Kapiti Expressway will see spending in the region soar by over a third.
The Coastland shopping centre deal includes five ShopaLite panels and ten ShopaLive screens, as well as a large format digital Evoke panel.
The company has rapidly expanded its retail portfolio, growing its number of centres by more than 50 percent since the beginning of 2015. He says, “No other Out Of Home company can deliver a national retail audience in New Zealand like oOh!, retail as a medium can deliver mass reach to people in shopping centres and provide engagement with brands on the path to purchase,”
“The full motion capabilities of oOh! provide real impact and grab the attention of people in a consideration mindset, offering a specific communication opportunity for advertisers on a national scale.”