Packaging giant Orora has completed its acquisition of US-based Graphic Tech and Garvey Group and launched a new subsidiary.
Both businesses form part of Orora’s growing North American point of purchase business, with two other companies, the Register Group and IntegraColor. With the confirmation of the completion, Orora has launched Orora Visual, a subsidiary of Orora, based in North America.
The new business will operate an end-to-end, integrated service model to deliver a suite of customised solutions including campaign design, consumer engagement, production of print, digital and mobile solutions, logistics and data analytics/stores profiling. Nigel Garrard, chief executive at Orora says, “Orora Visual combines the skill and expertise of four leading point of purchase businesses under one market-leading, national brand, bringing together more than 100 years of combined experience in the point of purchase and visual communication industry.
“Our intention was to create a compelling value proposition and point of differentiation in the North American point of purchase market. Orora Visual achieves that through providing customers with a seamless national execution model that can support complex, integrated marketing campaigns, as well as highly customised, localised promotions,” he says.
Orora Visual has several customised solutions including; temporary in-store displays and signage; semi-permanent and permanent displays; fabric displays, digital and interactive displays; branded merchandise; and indoor/outdoor and transit signage. Orora Visual also offers a range of market leading services such as store profiling, mobile technology, rapid prototyping, fulfilment and vendor managed inventory.
Larry C King, president for Orora Visual, says, King says, “As our customers look for new and innovative ways to reach consumers, the breadth of our geographic footprint, combined with our full-service offering, means that Orora Visual is positioned to partner with customers to develop high-impact, cost effective campaigns that resonate with consumers and drive sales.”
