During the Level Four lock down oOh!media has joined in the nationwide bear hunt, which provided kids of all ages some light hearted entertainment while in isolation.
Images of at least eight different teddy bears run across oOh!’s Street Furniture digital product nationwide, joining the many families around New Zealand placing teddy bears in their windows to be spotted by other families as they passed by.
Nick Vile, oOh!media New Zealand general manager, says the teddy bear creative changes depending on context in the local area being triggered by the weather, special events and also the time of day. He explains, “There is a specific teddy for sunny days, and a teddy with an umbrella for rainy ones. We also have a sleepy teddy for later at night, plus a teddy with cutlery for lunch time.”
He describes the national bear hunt initiative as a fun and innovative way of keeping kids entertained as the entire country self-isolates.
He says, “As a public space medium, oOh! is passionate about doing what we can to support the community through the technical capabilities of our digital product and our ability to reach into neighbourhoods nationwide. In this instance we are using both those things to help amplify this heart-warming initiative with the ultimate aim of boosting community spirit across New Zealand.”
