Owens-Illinois (O-I) has launched a global design book to provide inspiration for brand owners and design agencies looking for fresh ideas in glass for their foods and beverages.
The world’s largest glassmaker has drawn together more than 100 glass designs from around the world, saying the collection illustrates the beauty, versatility, brand differentiation, colour, shape and decoration variations available in glass in a way no other packaging material can match.
O-I says glass provides an emotional reach into consumers’ deepest needs with values that include purity, quality, sustainability, health, and design versatility. Andres Lopez, chief executive at O-I, says, “Many studies tell us consumers love glass. It’s their favourite package. Only glass evokes wonder: the pleasure as you pick up an ice-cold beer bottle, the craving as you open a jar of your favourite spread, the anticipation as you watch the sommelier uncork your champagne.”
The book’s entries feature new product designs developed over the last few years by O-I design teams either from a received brief or with customers’ design agencies across each of the five continents on which the company operates. They show the breadth of O-I’s design expertise and also illustrate the different cultural norms which provide design cues for brands in each location.
Marie-Laure Susset, marketing communications leader for O-I Europe, says, “The book is more than selection of pretty pictures. It relates a narrative of brand image and consumer trends over recent years.”
Distributed to O-I customers and design agencies across world, the book can also find its way to your library by making application for a copy to info@o-i.com.
