The New Zealand Herald has launched digital subscriptions, making NZME the first major New Zealand media business to unveil digital subscriptions.

NZME customers who have five, six, or seven-day subscriptions to the New Zealand Herald or one of NZME’s five regional newspapers, the Northern Advocate, Bay of Plenty Times, Rotorua Daily Post, Hawke’s Bay Today and Whanganui Chronicle, will have automatic access to premium content.

Shayne Currie, managing director at NZME, says “For 156 years, our loyal print subscribers have helped sustain our newsrooms and editorial endeavour. Digital subscriptions will help support quality journalism well into the future.”

While much of the content on the Herald website will remain free, digital subscribers will access a range of premium content across business, politics, news, sport, lifestyle and entertainment including in depth investigations, exclusive reports, columns and analysis. The company says it will offer more foreign, premium content from a range of internationally renowned mastheads.

Miriyana Alexander, premium content editor at NZME, says recent examples of the company’s premium content include in depth analysis and insight into the country’s intelligence agencies, gun laws and the government response in the wake of the Christchurch terror attack, and the ongoing Fair Care series, which lifted the lid on injustices in the health system. She says, “We have plenty more where that came from, and we’re looking forward to keeping our audiences up to date on all the stories that matter.”

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