The New Zealand Herald’s print and digital readership has continued its upward trajectory with the Herald enjoying strong year on year growth compared to all main metropolitan papers.
The latest Nielsen data shows the Herald’s weekly print readership has increased by 17,000 readers from the previous quarter, resulting in a current weekly readership audience of 785,000.
Its weekend newspapers increased audience numbers, gaining 18,000 readers combined. Data points to the Herald on Sunday as the most-read Sunday newspaper in New Zealand, with readership having grown to 335,000, up 15,000 from the previous quarter, and an increase of 24,000 from the previous year.
The Herald daily brand audience across print and online readership rose 20.2 per cent year on year to 965,000. The weekly brand audience has also increased 13.0 per cent, reaching 1,517,000 people.^
The nzherald.co.nz site now reaches 1.99 million each month. Shayne Currie, managing editor for Herald owner NZME, “These results are off the back of a number of huge wins at the Canons, including Website of the Year (nzherald.co.nz), Newspaper of the Year and Best Weekly Newspaper (The Weekend Herald), and Best Daily Newspaper over 30,000 circulation (The New Zealand Herald) among others; showing that our journalism is resonating with the New Zealand public. I’m incredibly proud of our teams in Auckland and elsewhere in New Zealand.”
“We are even more excited to be laying the foundations for even stronger audience growth in the coming year with the new-look nzherald.co.nz – the site has been developed with our audience front and centre of our minds.”