Out of Home media company JCDecaux New Zealand has launched its Nurture programme for the local market.
The company says the programme provides startups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out of Home media. It backs this with tailored campaign support and marketing services.
The programme has kicked off with a collaboration with Nourish, a health-based startup that has created an App for healthy eating.
Phil Eastwood, general manager JCDecaux New Zealand, says, “JCDecaux’s approach through Nurture is to support startups and early stage businesses on their growth journey. Nurture offers more than an Out of Home campaign. It provides the opportunity to optimise Out of Home from media planning, brand strategy and creative solutions, through to campaign execution.
“We are delighted to support Nourish to create brand awareness and build their customer base.”
Michael Taylor, chief executive and co-founder of the Nourish App, says, “We are thrilled to promote the Nourish App to the world as part of JCDecaux’s Nurture programme. Our mission is to empower individuals everywhere to make healthier choices in a way that is accessible, efficient, and tailored to their specific needs. We believe that the Nourish App will play a pivotal role in reshaping the way people approach and maintain a healthy lifestyle.
“Being able to access this kind of support and insights from JCDecaux is invaluable to us as a startup business.”
Nourishing healthy eating
A group of health professionals, including registered nutritionists, developers, and recipe creators started Nourish. Recognising a gap in the market for effective tools to facilitate healthy eating, the team collaborated to create a solution that offers a faster, more cost-effective, and flexible method for maintaining a healthy diet.
The New Zealand-based team behind the Nourish App has set its sights on a global audience. poised to make its international debut, with the goal of delivering nourishment on a global scale and supporting individuals worldwide in their journey toward better health.
Since its inception in the UK, the JCDecaux Nurture programme has rolled out across Europe and Australia. JCDecaux works directly with startup founders, business incubators and accelerator programmes. The company says it provides access to and unparalleled reach of target audiences, data, insights, creative and campaign evaluation support, plus media investment matching.