The Visual Media Association (VMA) has published the ninth issue of VoPP Mag, promoting how to use customer data in marketing activities. In circulation since 2017, VoPP Mag explores the paper and print’s effectiveness of in a multi-channel marketing world, with each issue having a key focus.
The latest issue showcases effective print campaigns to inspire customer marketing strategies for the new financial year, including case studies to showcase successful print campaigns from around the world.
Kellie Northwood, chief executive officer of the Visual Media Association, says, “The publication promotes the effectiveness and value of print to marketers and brands, our customers. It’s a tool for our members to use to add value discussions and promotion of print with their customers. The current issue includes engaging data-based stories, as well as insightful thoughts from industry leading experts. Promoting our industry in the language of our customers is a powerful and important initiative for our members’ sales teams.
“For this issue, we have provided 8,000 copies to our members for their sales teams to distribute to their customers. We will mail 2,000 copies to marketing managers, brand managers, agencies and corporate teams.”
Roy Morgan Research
The latest issue includes Michele Levine, chief executive officer of Roy Morgan Research, discussing the importance of consumer research and how we can use that data to tailor our campaigns and strategies to customer preference, including the report that 85 per cent of consumers feel it is important to know a company’s data privacy policies before making a purchase. Sam Dobie, creative director at Inclusive Creatives, identifies the importance of female leadership in the industry and what other leaders can do to help.
George Tzintzis, editor in chief at VoPP Mag, says, “Data is integral to print marketing as it enables more customised and targeted campaigns. There is so much data available and our members can assist their customers in how best to utilise it to their advantage when improving the impact of their print and mail campaigns.”
Webstar printed the latest issue paper provided by BJ Ball: cover stock i: Sumo Matt 250gsm and text stock is Sumo Laser 120gsm.
