Kodak has established a new organisational structure, which it hopes will make the graphics giant faster-moving, more competitive, and more entrepreneurial.
The company will now have five market-focused business divisions: Print Systems; Enterprise Inkjet Systems; Micro 3D Printing and Packaging; Software and Solutions; and Consumer and Film.
These divisions will act as end-to-end operating units with responsibility and accountability for portfolio, product design, engineering, services, sales, purchasing and supply chain. Jeff Clarke, chief executive at Kodak, says, “Kodak has an extraordinary product and service portfolio, scientific and engineering expertise, and a world-famous and highly trusted brand. We now have the right organisational structure for deploying those strengths to drive growth. We designed this structure to sharpen our focus on performance, predictability and accountability for business results.”
Kodak’s new Print Systems Division will serve graphic arts and commercial print customers with printing plates, computer to plate imaging solutions, electro-photographic printing solutions, OEM toner, and all equipment services.
Its Enterprise Inkjet Systems Division will serve inkjet printing customers with Kodak Prosper Systems; Kodak Versamark Systems; print on demand solutions; and ink OEM solutions.
The company’s Micro 3D Printing and Packaging Division will serve packaging customers and display OEM partners with products such as Kodak flexcel NX Systems and plates, legacy packaging solutions, and touch sensor films.
The Software and Solutions Division includes Kodak Technology Solutions,; Kodak Unified Workflow Solutions; Brand Protection Solutions; Kodak Services for Business; and Design 2 Launch solutions to manage and coordinate use of brand assets.
The Consumer and Film Division will cover consumer inkjet solutions; motion picture and commercial films; synthetic chemicals; and brand licensing. This division is responsible for the exploration of other potential initiatives in the consumer space.
Kodak will combine its current four regional sales organizations into two: Europe, United States and Canada, Australia and New Zealand (EUCAN) and Asia, Latin America, Middle East and Africa (ALMA). Common service and back office support will be hosted in a shared service model in each region for all businesses.
