The course is designed to give international graduates and experienced workers looking to boost their career a competitive edge as managers in the fast developing world of print media. Prospective students can register now for the next course, which starts in September 2007.
The London school joined Heidelberg’s Print Media Academy (PMA) this month.
The course combines academic training with contemporary management philosophy through the use of industry visits, international guest speakers, case studies, excursions to print shops, management games, scenario planning, assignments, and a major project. The aim is to equip graduates with the management and strategic skills to enable them to quickly develop into middle/senior managers in the print media industry.
The MA course is offered as a full-time program over one academic year. As part of the course, students will spend two separate weeks at the PMA, where they will have the opportunity to gain a greater understanding of new technologies, industry trends and new management techniques.
Topics covered will include organisational behaviour, market dynamics, print media technology, business and marketing strategy, financial strategy, and operations strategy.
Head of PMA Bernd Schopp says the course will give students management skills they need to become successful decision-makers in the face of any challenges they may face in the print media industry.
"As the course curriculum has been developed in consultation with industry, it covers the areas that are of major concern to printers today. It also examines how technology will affect print media markets in the future.”
Meanwhile the PMA is preparing to host its seventh Summer University in Heidelberg. International managers from the print media industry will be taking part in a five-and-a-half day course in July that aims to provide them with further training and the opportunity to share experiences and exchange success strategies.
