EFI has established a new distribution partnership with Currie Group for New Zealand and Australia.

This follows EFI’s continued expansion in its customer base for display graphics digital inkjet technologies in the two countries. Through the partnership, Currie Group will sell the broad portfolio of EFI wide format UV LED printers. Currently working closely on sales activities planning, the companies promise go-to-market commencing in early 2021.

Rodd Harrison, vice president of sales, Asia-Pacific for EFI, says, “This new distribution partnership with Currie Group will allow EFI to reach even more customers as we expand our growth. EFI is committed to the market in Australia and New Zealand.

“The synergies to be created with Currie Group’s infrastructure and our leading portfolio are significant as a means to help customers thrive with digital wide-format printing.”

Currie Group, the largest, independent, privately owned supplier to the printing industry across Australia and New Zealand has offices and staff in Melbourne, Sydney, Brisbane, Adelaide, Perth, Auckland, Wellington and Christchurch. It has established a reputation for delivering technical service and support of the highest possible standard, while also distributing a range of quality equipment and consumables.

Founded in 1949, Currie Group has a long tradition in technical training and development and offers the latest best of breed technology available from leading prepress, print and finishing equipment manufacturers to provide a fully integrated print solution.

David Currie, executive chairman for Currie Group, says, “Currie Group continues to drive growth in our business and for our customers through digital transformation. Printing companies have many opportunities for growth with wide format, so we are excited to begin this new partnership to provide customers with EFI’s world-class, versatile UV LED solutions. The range of innovations available through EFI’s line up of roll to roll, flatbed and hybrid printers opens up new, creative possibilities for our customers.”

The new distribution partnership with Currie Group comes amid a burgeoning expansion in wide format print among EFI customers. Despite the pandemic, the company recorded nearly 20 new printer installations in Australia and New Zealand over the course of the year.

Whitehead returns

In anticipation of servicing the Australia New Zealand wide format market, Currie Group has appointed Paul Whitehead as the wide format Business Unit Manager. Currie Group and EFI welcome Whitehead into this newly created role with the purpose of creating, managing and growing Currie Group and EFI’s presence in the wide format market. Both companies have confidence in Whitehead’s ability to create effective strategies and build strong relationships with new and existing customers.

Paul Whitehead (l) business unit manager – wide format and Marcus Robinson, operations manager

Whitehead has worked in the industry for the past 20 years, now returning home to Melbourne after most recently working abroad in Europe as an international marketing director within the wide-format sector.

Whitehead says, “To work for a highly respected Australian company, representing a market leading technology organisation that boasts an exciting product portfolio and equally impressive roadmap, is an amazing opportunity. I cannot wait to bring this strong combination to the Australian and New Zealand markets.”

Currie Group welcomes all wide format enquiries via info@curriegroup.com.au. For more information about advanced EFI technologies for display graphics production, visit www.efi.com.

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