Murray Miskelly, business development manager PSBG Fuji Xerox, comments that the flagship production printer has already found a home in four well-known New Zealand print shops: Benefitz, Excel Digital, Pronto Print and Wickliffe. He says, “Of course it’s the prime machine now. As good as the iGen3 was, the iGen4 has lifted the performance to another level of unmatched productivity.”
For Fuji Xerox, the mixture of commercial and digital printers expressing interest in the iGen4 makes sense in the current economic climate. Miskelly adds, “If you’re intending to grow your business, then this can make the difference. Internationally, we’ve seen machines doing in excess of three million prints per month. That’s what the igen4 is capable of. Now of course being a digital press, every one of those prints can be personalised, digital, transactional… whatever you want.”
At PacPrint, Fuji Xerox and Fuji Film divided the stand into pods to show their solutions. They demonstrated a full book factory, binding, and magazine creation at the show, providing end-to-end solutions. One popular giveaway was The AZ of Cocktails book. Miskelly says, “Because that’s all digital, it could have been a whole range of books. It shows the efficiencies that are possible. We want to remove all the multi-handling and waste in print shops, and now, we’ve got the tools to streamline processes and remove that waste.”
