Memjet has announced its that its printing technology will help power the Gallus Smartfure digital label printer.

Kim Beswick, general manager of Memjet Desktop and Mini Press Systems, says, “As brands increasingly personalise their products and marketing campaigns, the demand for digitally printed short-run labels has expanded.

“Memjet printing technology supports this transformation. Our core technologies enable partners like Gallus to create compelling solutions that offer label converters and commercial printers the speed, quality, and cost benefits they need to offer digital, short-run labels.”

He says that Memjet technology gave Gallus the core elements it needed to introduce a cost-effective label-printing solution that could produce high-quality labels for a variety of markets. The Memjet-powered Gallus Smartfire opens new business opportunities for those looking to produce ultra-short run digital labels.

Gallus says it has created a solution that brings affordable, high-quality, fully finished label-printing capabilities to a newly emerging value segment. It says that the Gallus Smartfire requires a much smaller capital investment than other fully featured digital-label presses and that it makes it easy to produce environmentally friendly labels using a single standard electrical source without any volatile organic compounds or special venting requirements.

Michael Ring, vice president of digital solutions at Gallus, says, “Creating a digital-labelling solution with the features and functionality needed to meet today’s market opportunities required creative thinking and the right partner.

“Working with Memjet enabled us to bring 1600 x 1600 dpi quality to an affordable solution that can essentially work anywhere. We look forward to showcasing the Smartfire at Gallus Innovation Days and to expanding the labelling opportunity to new markets and users.”

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