HP Latex R Series printer sales have hit a milestone for the company with over 100 sales across Australia and New Zealand.

The company says hitting this milestone confirms its status as the leader in hybrid large format production. It says that its Latex R Series printers set the standard for the industry, with the International Data Corporation labelling HP as the number one leader in the market for Hybrid Flatbed printers.

HP calls its Latex R Series printers the only true hybrid solution that are equally strong in both rigid and flexible. It says the Latex printing technology delivers breakthrough innovation for the glossiest whites and most vibrant colours.

15 year Latex anniversary

Exceeding a century of Latex R Series printer sales in New Zealand coincides with the 15th anniversary of HP’s Latex printing technology. HP says this transformed the large format industry by opening up a world of opportunity that empowered creativity. It adds that the technology continues to transcend and meet the growing needs of HP’s customers.

Craig Hardman, country manager for ANZ Large Format at HP, says, “HP is excited to celebrate 15 years of Latex large format printing and the many milestones in the development of these leading print industry solutions. We are proud of our commitment to sustainability through championing the use of water-based inks, reducing waste and minimising the environmental impact of the printing process. We continue to celebrate the transformation of HP Latex into our 4th generation of Latex ink with many print solutions in the 3.2m L2700 Series, Hybrid R Series and recently in the HP L630 Series of HP Latex printers.”

HP adds that its Latex technology continues to lead the change in sustainable signage printing. The newest Latex technology carries a broad set of credentials addressing the full spectrum of environmental concerns. These range from ink chemistry and indoor air quality, for both print production and display, to lifecycle considerations.

Peter Baily, director of Queensland-based Bailey Print Group, says, “The R Series 2000 has been a breakthrough addition to our printer lineup that complements our existing three roll to roll wide format HP Latex printers. This printer offers speed, precision, and eco-friendliness, all in one package. It has made a positive impact on both our bottom line and the environment. This printer offers a perfect balance of quality, efficiency, and sustainability.”

The HP Latex R Series printer range includes the HP Latex R1000 Plus and the HP Latex R2000 Plus

HP lists the Latex R Series features:

Increase in productivity with smarter printing, designed for more new business by maximising uptime and meeting production peaks without compromising on quality.
Transform any rigid or flexible substrate with amazing colours.
Expand your offering with the glossiest white through HP Latex ink. This is an industry breakthrough that makes whites that fade to yellow a thing of the past.
Has both three and five litre ink cartridges for its printers.

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