BASF and Landa Labs have announced a strategic long-term partnership that will see BASF using Landa’s nano-pigment technology in a new portfolio of ultra-high transparency pigments.

Alexander Haunschild, senior vice president of pigments at BASF, says, “We are very excited to partner with Landa in this cutting-edge venture,” said. “We see the remarkable impact that Benny Landa and his company are having in the printing industry and are proud to bring this amazing technology to our customers in the automotive coatings market. This long-term collaboration demonstrates our commitment to differentiate our customers’ business by bringing new technology to demanding markets.”

The Landa nano-pigment technology, developed for printing, allows BASF to introduce a new generation of pigments for automotive coating. The company says the smaller size and narrower particle distribution leads to a thinner, higher chroma coating.

Benny Landa, chairman of the Landa Group, says, “We are proud to establish this global partnership with BASF and its Colors & Effects team,” said “By combining our technologies and expertise, we can provide fantastic new products to the automotive coatings market. This synergistic alliance has the potential to disrupt the market.”

Stefan Suetterlin, vice president of global business management for pigments at BASF, calls it an industry first. He says, “For decades, our customers have been looking for an advancement like this in the industry. Using this technology will allow us to create new products for automotive coatings and we are excited to announce this today at the European Coatings Show.”

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