Labelexpo Asia 2017 will feature a digital trail and a smart zone when it opens its doors next week.
These zones will highlight the latest advances in these technologies and their respective applications for label and package printing.
Visitors will see several new major presses including HP Indigo’s WS6800 digital press; the Durst Tau 330E UV digital inkjet press; Domino’s N610i digital colour press; and Xeikon’s 3500 press. The Trail will involve live press runs and offer an overview of colour management, origination and pre-press, workflow, print quality, speed ability and finishing solutions using digital technology. Visitors can collect samples and those completing the Trail can a competition prize draw to win an Apple Watch.
The Smart Zone will display some of the newest active and intelligent label and packaging applications available to the market. Visitors will see a variety of products such as RFID/NFC labels, 3D holograms, nano materials, and special inks; all designed to improve customer engagement and appeal, increase security, or to help prevent fraud.
Labelexpo Asia targets printers/converters, label, packaging and graphic designers and technicians, brand owners and industry suppliers. Showing the most up-to-date presses, ancillary equipment and print materials, the event hosts over 300 leading manufacturers such as Avery Dennison, Bobst, Codimag, Lintec, Omet, UPM Raflatac, Wenzhou Rhyguan Machinery Co, Zhejiang Weigang and Zhejiang Zhongte Machinery.
James Samuel, events portfolio director, Labelexpo Global Series, says,“Short print runs are here to stay, as is the increasing role of packaging being used in customer marketing. These trends are making digital printing, along with smart and interactive solutions, massive growth areas for the global label industry. Both are developing extremely quickly, so for printers thinking about investing in updating their plant or expanding their product offering, the show’s feature areas will give them a useful taster of how these versatile technologies can add real value and competitive edge to their businesses.”
What:        Labelexpo Asia 2017
When:       December 5-8
Where:      Shanghai New International Expo Centre, China
Cost:         Free

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