Foil specialist Kurz will showcase a range of foiling and embellishment at the PrintEx19 Labelling and Packaging Expo (booth R26) in Sydney next week.

Stephen Pratt, managing director at Kurz Australia, will deliver a presentation at the show, on Wednesday at 10.30am, titled ‘Why Shiny Matters to Brands’. He will discuss how show how Kurz Trust concept solutions allow brand owners to protect their products without compromising brand image and well designed packaging.

He says, “We will showcase how Kurz optical security features merged with our Trustcode Base suite of solutions can protect products from counterfeiters without impacting brand representation.

“Our Trustseal brand protection devices and Trustcode software suite link visual effects to useful software tools and open up new opportunities for branding and market analysis. These same solutions also allow brands to track and trace products, communicate with their customers and enrich customer relationships.”

Hinderer Mühlich (H+M), a member of the Kurz Group, is manufactures embellishment tooling and dies for the label and packaging industry. Hong Kong-based Dicky Lai, a hot stamping die technology expert, will be at the show to meet with designers and show them the effects created from H+M’s exclusive micro and nano dies.

Also at the conference, and running a hands on workshop at the Kurz exhibition stand, Adrian Barbero, Kurz’s national technical specification manager, specialises in print embellishment and packaging development. He says, “Foil printing is an elegant, eye-catching way to stand out in a crowded market and add a sophisticated finish to your product packaging. Those considering foils as part of a design, should stop by and pick up a copy of our five top tips for branding with foils.”

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