"The Olympic Games and the International Olympic Committee have played a
major role for Kodak historically, helping us to showcase products,
innovations, and services,” says Elizabeth Noonan, director, Brand
Management at Kodak.
"As we complete the transformation of Kodak, it makes sense for us to take a
new direction," continues Noonan.
"Digital technology changes everything, including
the way we market our products and services. Our new business strategy requires
us to reassess our marketing tactics as well, and adapt them to changing market
conditions and evolving customer behavior."
Kodak is one of 12 sponsors in The Olympic Program (TOP), the top-tier
partnership level for companies supporting the Games.
Kodak will fully
participate as a TOP sponsor through the 2008 Beijing Games. This includes
operating a 20,000sq ft Kodak Image Center for accredited
photojournalists to process, edit, and upload their photos of Olympic athletes;
a polyclinic for diagnostic imaging and treatment of athletes' injuries; and
accreditation badging for thousands of Olympic participants, families,
volunteers, guests, journalists and officials.
"We have enjoyed a long, fruitful relationship with the Olympic movement and
the IOC, and we wish them every success in the future," Noonan concludes.
