Kissel + Wolf Australia has signed a Memorandum of Understanding (MoU) with Highcon. The agreement aims to explore opportunities for market expansion in the ANZ region with the view of Kissel + Wolf Australia becoming a distributor following drupa 2024.
Founded in 2009 and headquartered in Yavne, Israel, Highcon has developed a proprietary technology for digital die-cutting solutions. Highcon provides of digital die-cutting solutions for the folding carton and corrugated packaging industry.
Shlomo Nimrodi, chief executive at Highcon, says, “In this drupa year, the time is right for Highcon to explore the market opportunity in the digitally advanced ANZ market.
“Kissel + Wolf Australia looks to be the right partner to help Highcon access the market and bring the opportunity of digital die cutting to ANZ’s folding carton and corrugated converters.”
Bruce Caldwell, sales manager ANZ for fibre-based packaging – sign and display at Kissel + Wolf Australia, says, “I am excited to embark on this journey with Highcon to explore the immense potential of the ANZ market. Highcon’s commitment to innovation and their digital die-cutting solutions perfectly complement our new digital offerings for the fibre-based packaging industry.
“Partnering with the leading, proven, and most technically advanced digital die-cutting company in the world is genuinely inspiring. We can now offer accurate digital end-to-end solutions and demonstrate greater efficiencies and long-term environmental benefits in the analogue space. With the forecasted volume ships (more jobs-shorter runs), the digital solution is a real consideration for many converters.
“The agreement also highlights and enhances Kissel + Wolf’s commitment and reputation within the packaging industry in Australia and New Zealand.”
Jamie Weller, managing director at Kissel + Wolf Australia, adds, “We see tremendous opportunity in partnering with Highcon to bring their innovative digital die-cutting solutions to our customers across Australia and New Zealand,” said
“Together, we aim to drive the analogue to digital transformation and deliver enhanced value to our clients.”
