Trevor Crawford, exhibition director says, “We believe that the new location in London will prove more attractive ever before, certainly for overseas visitors, as they can combine a visit to Ipex with time in one of the world’s most dynamic cities.”
The London location is the ExCel centre, situated in the east of the city, the area currently being developed for the Olympics.
In a move to encourage smaller companies to exhibit at the show, which is slated for March 26 – April 2 in 2014, Ipex has reduced its prices for companies taking less than 50sqm.
According to marketing director Nick Craig Waller, some 50 per cent of space had been sold before drupa opened, and he expects to have another 20 per cent sold when drupa closes. He says, “The response to London has been terrific. The central theme of our branding is discovering and exploring, and the role print has to play in the marketing mix. Ipex has always had a reputation for being at the forefront of innovation and reflecting the future direction of the industry. Ipex 2014 will be no different.”
Among companies that have already signed up are Heidelberg, HP, Landa, Muller Martini, Canon / Oce, Fujifilm, Konica Minolta, Pitney Bowes and Xeikon.
Visitors to drupa are the first to witness the new Ipex 2014 branding, featuring a distinct compass to highlight and help navigate printers’ journey through the ever-changing and evolving graphic arts and communications landscape.
Explaining the rationale behind the imagery used Nick Craig Waller says: “The quickening pace of innovation throughout the complete print production cycle means that printers across the globe are under increasing pressure to offer services that go beyond clients’ printing needs. Looking ahead to 2014, our role is to guide printers through this journey by bringing together a unique community of suppliers, printers, publishers, marketers and communications professionals from across the world at Ipex.”
