International Print Day 2017 (IPD) is being held on October 18, in what will be the fourth outing for the attempt to raise the public’s consciousness of the benefits of print.

The event calls for all printers to tag all their social media posts with #IPD17, and to share their stories on October 18. It kicks off in from 11am NZDT, moving all the way to 5pm Eastern Time in the United States.

New Zealand Printer encourages printers to participate. Tag NZP in your Facebook, Twitter posts and we will retweet and share them to the NZP audience to celebrate #IPD17.

The organisers of IPD say that the goal is to get print trending worldwide. They say this requires printers to show funky projects, share blogs about case studies and other successes that include more than just you.

The organiser Print Media Centr in the US says, “Share pictures of cool print, shares pictures of your company celebrating #IPD17. Share links to great digital media, and print that incorporates amazing marketing technologies. The more wow factor, the better. Imagine how many retweets are possible.

“Share the love. October 18 is one day out of 365 that we are all on the same team. Share all #IPD17 info sent out through social media relevant to your audience, share after, then share again. If you something relevant but not tagged with #IPD17 – add it in – and share away.

“In 2016 we generated 6,555 Tweets, delivered to 30 million timelines, from 1096 contributors.” 

The Queensland branch of the LIA is hosting a special get-together October 18, inviting the region’s printers for a catch up and celebration of IPD. RSVP by Monday Oct 9 to for the free event.

The event organisers say that drinks and nibbles will be provided, and those attending will have an opportunity to network, hear about upcoming LIA events, check out print samples, and provide their own.

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