The dedicated digital print exhibition will take place from November 6-8, at the new Warsaw International Expocentre, Expo XXI in Warsaw.

This new event will serve the Central and Eastern European region and is the latest addition to IIR’s expanding portfolio of print industry shows which includes Ipex South Asia 2007 launched only a few weeks ago.

IIR Exhibitions now manages the largest portfolio of print exhibitions of any organiser in the world today.

Supported b the Polish Chamber of Print (Polska Izba Druku), the Association of Screen and Digital Printers (Polskie Stowarzyszenie Sitodruku i Druku Cyfrowego) and the Polish Direct Marketing Association (Stowarzyszenie Maketingu BezpoÅ›redniego), Ipex Digital CEE will be a showcase for the entire digital print process, from conception to completion – ranging from pre-press to digital presses, post-press and materials.

IIR says the event has been developed to support the fast expanding and highly dynamic print industry in Central and Eastern Europe.

“There is considerable interest and investment in print technology in the region and a pressing need for an event that provides a comprehensive showcase for the very latest digital hardware, software and consumables.”

An extensive pan-regional marketing campaign will target visitors with decision-making authority to visit the exhibition, free of charge, from across Central and Eastern European region, including Poland, the Czech Republic, Russia, Hungary, Romania, Slovakia and Ukraine.

IIR believes that as well as targeting visitors from the print industry, Ipex Digital CEE will attract printers and their customers.

“End users are increasingly influential in the equipment purchasing decision process and this event will educate and inspire those professionals interested in furthering their knowledge about the powerful capabilities and commercial benefits of digital print.”

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