HP has announced the HP Latex 300 Print and Cut Series, calling it a dual-device solution for simultaneous printing and cutting in a single workflow.
Aimed at the signage and print markets, the 137cm HP Latex 315 Print and Cut and 162cm HP Latex 335 Print and Cut solutions suit a range of applications such as high-quality floor and window graphics, as well as stickers and customisable clothing.
Xavier Garcia, general manager for large format printing at HP Inc, says, “This introduction marks another step forward in how HP creates the best experiences for our customers. HP print and cut reduces total cost and improves workflow, enabling Latex water-based inks to further replace solvent for indoor and outdoor applications.
“The solution reinforces the market momentum toward HP technology, now reaching the milestone of 42,000 units sold, with 12,000 units added in the last year alone. We’re excited about the opportunity to meet the growing demand for our industry-leading solutions.”
The new printers will work with the recently released HP Signage Suite, a cloud-based software solution with web-based apps for signage creation. The suite will integrate into a print or signage company’s web-to-print operations
HP has also announced an extended media offering for Latex printers with a new series of textiles for soft signage applications without the need for post processing. The media complies with ISO 105-X 12. Garcia says, “These new textiles will enable HP Latex customers to differentiate themselves and better serve their clients with innovative applications and environmental benefits,” Garcia added.
HP says its Everyday Blockout Display Film offers a three-layer construction for improved suppleness; superior lay-flat properties, and is also 100 per cent opaque to prevent show-through.

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