HP, a gold sponsor of Visual Impact Sydney, has brought to the tradeshow its latest roll-to-roll and hybrid printers that deliver a huge diversity of printed applications.
The company demonstrated the versatility of these printers during the duration of the tradeshow, along with its whitest white inks and prints that respect the look and feel of the substrates chosen.
“There are few limitations these days on the range of applications customers demand, or on the level of customisation and personalisation required,” HP A/NZ country manager for large format printing Craig Hardman said.
“However, it’s not enough for businesses to be able to meet these demands; they have to be able to do so in faster than ever turnaround times, and in a way which is sustainable and profitable for their business.”
This places additional demands on the print service provider, necessitating solutions which simplify and automate print workflows, allow remote monitoring of equipment and provide access to unique data insights for the business.
“The HP range on display at Visual Impact Sydney demonstrates highly automated and simplified workflows, including the use of HP Print OS with online management of printer configurations and media profiles, plus sustainable printing,” Hardman said.
“Our theme for the show is to deliver “Beyond Expectations”, and that’s what we are working hard to do.”
HP is also the only printer manufacturer at Visual Impact Sydney demonstrating an entirely water-based, safe and sustainable printer portfolio that promises to print virtually any application – from posters to signage, to billboards, with odourless, water-based ink.
Its showcase includes:
- HP Latex 2700W Printer: HP’s new 3.2m wide with white ink
- HP Latex R1000 Plus Printer: HP’s 1.6m wide hybrid with white ink
- HP Latex 800W & HP Latex 700W Printers: both 1.6m wide with white ink
- HP Latex 365 Print & Cut Solution
- HP PageWide XL Pro 10000 Printer: targeting high-speed poster printing.
Watch the video of HP worldwide LF solution pre-sales GTM lead Jeremy Brew explaining the features of the HP Latex 2700W Printer at Visual Impact Sydney below:
Hardman said the range is designed to provide the diversity and versatility to transform any surface with prints ‘ready to deliver’ straight off the printer to meet tight customer demands while helping businesses meet even the loftiest eco-ideals.
This issue of sustainability is another real focus of the stand, with HP demonstrating to businesses how they can not only achieve the smallest footprint but make the biggest impact.
“Sustainability is not only recognised now as a business responsibility but also as a key business driver,” Hardman said.
“To achieve the greatest impact, however, we need to work together – for HP to achieve our own sustainability ambitions, we need to enable our customers to meet their own environmental goals.
“Visitors to Visual Impact are seeing this evidenced in the increased use of recycled content, ocean-bound plastics and renewable materials in our products.
“Whether it be for a small copy shop or for a larger print service provider, this also means being able to give employees a more comfortable print environment with water-based Latex printing technology and leveraging the environmental certifications of that technology to create more value for the print buyer.
“Again, we have plenty of options on show and experts on hand to discuss the potential benefits of these technologies on your business.”
HP also supports customers in the A/NZ market through a highly-skilled channel partner network that works hand in hand with HP engineers, applications specialists and business managers.