HP Inc. and Spikes Asia have announced the launch of the Young Spikes Design Competition, a new category that expands the existing line-up of Design, Digital, Integrated, Media and PR Young Spikes Competition.

The competition consists of two rounds. The first comprises an online submission with shortlisted teams advancing to compete in the second round at the Spikes Asia Festival. HP and Spikes Asia will invite up to two overseas teams, consisting of two members each, to attend the live briefing at the festival, with paid flights and accommodations. They will also receive a Young Spikes Creative delegate pass valued at S$660 each. Entries close July 27.

Joe Pullos, festival director for Spikes Asia, says, “As consumers are faced with more media choices than ever before, there is an increasing need for brands to stand out. Print has the ability to do just that; create an emotional connection, earn attention, surprise, and delight, in a way that cannot be digitally replicated.”

HP and Spikes Asai will host the competition in the lead up to the Spikes Asia Festival. They say the competition will challenge participants to leverage HP’s Graphics Solutions technologies to engage with their target audiences.

Puneet Chadha, director of marketing for HP Graphics Solutions Business, Asia Pacific and Japan, says, “Print and packaging have shown to be more emotionally impactful than digital alone in building brand engagement.As we reinvent the possibilities of print with our technologies, we enable brands to create targeted campaigns that are more relevant to their consumers.”

Participants can visit HP’s Graphics Solutions Centre of Excellence, which offers businesses in Asia Pacific and Japan direct access to HP’s digital printing portfolio and solutions.

Registration for the competitions has opened. Click here to register for the Young Spikes Design Competition. 

Click here to register for the Student Creative Award for Print Competition

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