Print embellishment specialist Color-Logic has announced tools that show printers how to market embellishments.
, the global leader in now provides licensed Color-Logic printers and their marketing/sales teams with a comprehensive suite of tools for explaining and promoting print embellishments to brands, corporate clients, agencies, and design firms. These tools may be found at www.color-logic.com/marketing and may be accessed, not only by Color-Logic licensees, but by printers currently underutilizing their digital presses with fifth and sixth colors.
Discussing the new approach to attracting embellishment business, Color-Logic Director of Sales and Marketing Mark Geeves said: “After 15 years collaborating with brands, agencies, and design firms in the packaging industry, Color-Logic understands the common questions marketers have, and the substantial benefits that print embellishments bring to marketers using them effectively. Regrettably, many licensed Color-Logic printers and technology partners’ sales professionals have been surprised to learn that most graphic designers entering the field in recent years have not received adequate training in designing for print, particularly print with embellishments. To address this need, Color-Logic has created a marketing landing page featuring valuable resources such as sales and marketing videos, industry statistics and insights, and system components. Also included is an overview of the Color-Logic Design Suite and Touch7 Neon Color System, both with embellishment features and benefits tailored specifically for brands, agencies, and design firms.”
Geeves adds: “When creatives discover the possibilities of digital and conventional print embellishments, and how easily they can be utilized, they can create exceptional designs using Color-Logic tools.”
Color-Logic™ develops color communication systems and software tool sets for a variety of special effect printing applications, providing brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-
