Readership in the country’s biggest newspaper has hit record levels for digital audiences and print also looks on the rise.
The paper reports that Nielsen data shows the Herald newspaper’s average readership rose up 13,000 to 426,000 readers, 3.1 per cent up from last year and a 3.6 per cent increase from the previous survey. The Herald remains New Zealand’s most read newspaper. With the exception of Tuesday, which remains unchanged, each day has seen year-on-year increases in readers, reflecting higher engagement with the newspaper in addition to strong population growth in the Auckland region.
On the digital side, nzherald.co.nz has seen a 25 per cent audience lift year on year. It claimed August as a record month, reaching an audience of more than 1.9 million.
NZME managing editor Shayne Currie says, increased readership in print and digital, also reflected in the newspaper’s daily inserted magazines, showed the power of quality journalism and relevant, engaging and entertaining content.
He says, “Having readership increases across the board shows the Herald’s variety of content is resonating with New Zealanders. Whether they are picking up the Herald for their fashion fix in Viva, holiday tips in Travel or for their morning news and analysis, we know our team is consistently delivering quality journalism.”
The Weekend Herald has continued to increase its readership, up 3000 readers from the previous period and up 22,000 (five per cent) from a year ago. Its audience now sits at 445,000.
The Herald on Sunday has retained its position of best-read Sunday newspaper in New Zealand, read by 308,000 New Zealanders each week.
Herald grows readership
