Its annual Winter University will be run from March 11 to 16, for the five-day refresher programme where the international managers can exchange ideas on current developments and trends in the industry.
The company says that as one of the most modern and fascinating cities in the world Shanghai’s heady rate of growth and futuristic atmosphere, more than almost any other city in the world, and its sense of globalisation potential makes it the ideal venue for the Winter University.
Topics covered will include discussions on: How to position a company in regard to competitors; What investments are necessary to make a company competitive in the future; How to guarantee outstanding quality and optimise workflow; and what will the successful marketing of products look like? These are the central issues that companies have to face if they want to be successful in today’s markets.
Bernd Schopp, head of marketing for the Print Media Academy says these are the issues that form the focal point of the presentations, workshops and discussions from its top quality speakers.
The languages of discourse in the seminar will be English and Mandarin Chinese, with simultaneous interpretation available.
