Heidelberg's consumables range currently known in the Australia/New Zealand market under the brand name Superdot will be re-branded Saphira, in line with this new global naming convention.
Kevin Birch, product manager Consumables for Heidelberg Australia and New Zealand says, "This is only a change in name for our existing consumables product range sold throughout the region. Of course we remain committed to providing our customers the same exceptional performance they have come to expect with our comprehensive range of reliable quality and cost-effective consumables solutions."
With the new globalised re-naming starting from drupa 2008, the Saphira name will represent a wide portfolio of high-quality consumables suitable for both standard print jobs and special applications, and for all production requirements in prepress, press and postpress.
All consumables bearing the Saphira name have been tested for use in Heidelberg solutions, and says the company help the user benefit from the full range of functions the equipment offers, thus ensuring first-class print results. Saphira products also meet all industry standards on environmental protection and make a real contribution to securing the investment in the equipment used.
Bernhard Steinel, senior vice president Service at Heidelberg says, "All consumables marked with the Saphira name represent top quality combined with excellent and professional application advice. When they compare what is available on the market, our customers may be surprised to discover that the Saphira portfolio offers the best price/performance ratio in the industry."
All Saphira products are available from the usual outlets, and for those customers who are registered, they can also be ordered 24 hours a day from the Consumables Online Shop.
In the future, Heidelberg plans to complement its Saphira products by including consumables from other manufacturers in its range. These products will appear under their own brands.
